POSM

Point of Sale Materials (POSM) are marketing tools used to attract customers and influence purchasing decisions at the point of sale. They are commonly found in retail stores, supermarkets, and promotional events. Why POSM Matters
– Boosts Brand Visibility: Helps brands stand out in crowded retail spaces.
– Influences Buying Decisions: Encourages impulse purchases and reinforces brand messaging.
– Enhances Customer Engagement: Creates interactive and visually appealing shopping experiences.

Types of POSM
– Posters & Banners: Eye-catching visuals placed strategically in stores.
– Shelf Talkers: Small signs attached to shelves highlighting promotions.
– Display Stands: Free-standing units showcasing products.
– Wobblers & Danglers: Hanging materials that grab attention.
– Checkout Promotions: Ads placed near payment counters to encourage last-minute purchases.

POSM plays a crucial role in retail marketing, helping brands connect with customers at the moment of purchase.