CTU & FSU

CTU (Counter Top Units) and FSU (Floor Standing Units) are essential Point of Sale Materials (POSM) used in retail marketing to enhance brand visibility and drive customer engagement.
Counter Top Units (CTU)
– Compact & Strategic: Placed on counters near checkout areas to influence last-minute purchases.
– Ideal for Promotions: Used for displaying small products, brochures, or promotional offers.
– Customizable Designs: Can be made from acrylic, cardboard, or metal to match brand aesthetics.

Floor Standing Units (FSU)
– High Visibility: Free-standing displays placed in high-traffic areas of retail stores.
– Product Showcasing: Used for launching new products or highlighting special offers.
– Durable & Eye-Catching: Designed with sturdy materials like MDF, acrylic, or metal for long-term use.

Both CTU and FSU play a crucial role in retail branding, helping businesses attract customers and boost sales.